Follow their lead

Conditional logic

A good question deserves a good follow-up. Show the next question when it matters, skip it when it doesn’t, and let everyone else get on with their day. It’s part of the free plan, and it works the same on both layouts.

The paper character standing at a signpost with two arrows, deciding which way to go. — this way, or that way.

See it in action

This is the rule as you’d write it, beside the form it shapes. Pick a different answer and the follow-up folds away. Break the rule and see how the form tells you before anyone else finds out. Nothing here is sent anywhere.

Do you have a site already?

Shown when What are you working on? is A website

Project enquiry

What are you working on?

A brand identityA websiteSomething else entirely

Do you have a site already?

How it works

Show a question on an answer
Pick the question, pick the answer, and the follow-up appears only for the people it’s meant for. Everyone else never sees it, so nobody wades through questions that aren’t about them.
Jump ahead, skip a page or finish early
Send people straight to the part that matters to them. On a one page form a jump goes to a page; one question at a time, it goes to a question. When there’s nothing more to ask, say thank you and finish.
Rules that read like sentences
Each rule sits right under the question it belongs to and reads the way you’d say it out loud: shown when “What would you like to make?” is “A website”. No code, and no settings maze to get lost in.
A broken rule won’t publish
Delete a question that a rule depends on and the form tells you straight away. It won’t publish until the rule makes sense again, so the people answering never meet a dead end.

When it helps

Reach for logic when a question only matters to some people. A client who wants a website has no use for a question about logos, and a guest who’s coming in person has no use for a link to join online. Every rule you add takes a question off someone’s screen, and that small kindness is repeated across every response you collect.

Start with the form you’d write without any rules, then ask of each question: does everyone need to answer this? If not, give it a rule. Keep the number small. Two or three rules that are easy to explain are easier to look after than a dozen. You can check each one in a moment by trying the form yourself before you share it, and the form won’t publish while a rule is broken.

What it doesn’t do yet

Rules nested inside other rules. For now, each rule is one clear condition.
One rule doing several things at once. For now, write one rule for each thing you want to happen.
Answer piping and calculations, like repeating someone’s name back to them or adding up a quiz score.